Online Identity Management
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want to hide some parts of your life online. How is this possible?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he determine what aspects to appear and what not to appear? There is a way around this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
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